Starting a new business is stressful. For most of us, we have to invest our heart, soul and more money than we would like to spend in order to market our products and services. In the quest to manage a profitable beading company, you will have unique challenges that you must overcome. However, like any other business, there are some basic things you can do to give yourself the greatest opportunity for prosperity. Here are just a few tips that we hope will encourage you and assist you in realizing your potential with your new beading business:
Tip #1: Proper marketing is imperative. Do not think that your marketing plan should consist solely of social media. That would be a big mistake. You need to have a social media channel in which to market your beading company, but you also want to make sure that you add a personal connection with your customers. You want them to think of you as more than a place that sells beads, stones or jewelry. They need to trust the quality of your product and like you as a person. The more a person can relate to you, your story and what you believe in, the more dollars you will be counting at the register. Therefore, you will be required to strike the right balance by marketing in a way that tells potential customers a bit more about you as a person. They need to get a glimpse of what is behind your logo and why. At the same time bombarding them with a lot of useless information will prove more an annoyance than anything else, so be sure to choose your shared information wisely. A good exercise is to reflect on a successful company and how they tend to market their brand. When I think of a great company, I think of Ralph Lauren. Who does not immediately recognize their infamous polo rider? People associate Ralph Lauren with luxury and quality. I just purchased a Polo Ralph Lauren denim jacket this weekend and although it was more expensive than some of the other stores, I was ecstatic about it. You also want to make people feel great every time they buy what you are selling. Give people confidence in the quality of your product and they will buy from you, even if your prices are slightly higher than your competitors. Hand out your business cards to whomever you meet and if possible give them a quick elevator speech about what you do and who you are. Word will travel, so speak to as many persons as you can and especially those who can further your business interests. Finally, be sure to let people know what issues matter to you, what charities you support and why and how you make sure that each person that walks through the doors of your business either virtually or physically will be greeted with friendly customer service that they can count on from start to finish.
Tip #2: Be Different. Hoards of people are online and roaming the town every day looking for items to buy. Take your piece of the action by standing out. You have to start first by thinking about what makes you different. Then you need to play up this quality in your marketing plan. As an illustration you can think of how a hunter baits an animal. Hunters don’t set their traps with bait the animal will not want to eat. They would never catch anything if they did that! They seduce the animal by getting something that is going to look good to them, smell good to them and taste good to them. They titillate the senses. That’s what you will need to do. You do not want your beading business to be just some run-of-the-mill company that nobody appreciates. Therefore, if you are not a marketing wizard, you may want to speak with a professional to assist you in narrowing down your best qualities and creating a website that represents you in a way that will set the best lure for your potential customers. That way when you launch, you will have the greatest chance for success. Whatever monetary means you must invest in the beginning, you will get return on investment later.
Tip #3: Don’t think that you do it. Know that you can. If you want your business to thrive, you have to be confident that it can succeed. When you start your business, you are more than likely going to hear the word “no” a lot. Rejection is not pleasant and when you need outside funding, perhaps a partner to go in with you on the endeavor or volunteers willing to work in your storefront until you can afford to pay them, no is the last word that you want to hear. It is during these times that you need to stay positive. Use your creativity to come up with a solution to your obstacle. Keep in mind that you have something to offer. People want to buy what you are selling. Now all you need is the tenacity to see it through. Always have a Plan B so that you won’t be so disappointed when you run into roadblocks. You can do it. Don’t give up. Remember that you are the heartbeat of your company. The minute you stop believing it will flourish, your business will die.
All the best to you and your new business venture! If you want to kickstart your marketing plan off right, be sure to exhibit with us here at Intergalactic Beads and Jewelry Shows. Our website is www.beadshows.com.
We look forward to seeing you soon!